One of the biggest criticisms of Beats in the past (and one I had agreed with for some time) was sound quality.
Now you're starting to see why it gets along with Apple so well. Beats has built a brand on its premium image, and it seems happy to keep riding that wave for now. Yes, these aren't the sorts of headphones you'll purchase lightly. However, that logo also comes at a price - £270 (US$300) to be exact.
You can adjust the volume (push the top and bottom sections), pause (press the middle button once) or skip track (press it twice). Ditching the wire obviously means ditching the handy wire remote too, but fear not - the Beats logo on the side of the left can is actually a controller in disguise.